The Toddy Cable Allows Consumers to Customize the Pattern and Color
References: kickstarter & appadvice
For consumers seeking more personalized charging cords for easy identification or branding purposes, the Toddy Cable is an ideal solution. Unlike a standard charging cord, the company allows consumers to handpick the color and the pattern of the cord so that theirs can have a clear distinction against generic brands.
The Toddy Cables offer consumers the option to customize their tech accessories and create designs or color schemes to suit their tastes and preferences. The brand offers over 100 different designs to choose from including illustrations of flowers, water color patterns and geometric shapes. The patterns are printed onto fabric and then wrapped around the cord that can then be further personalized with added text to show off a person's name or even a company logo.
The Toddy Cables offer consumers the option to customize their tech accessories and create designs or color schemes to suit their tastes and preferences. The brand offers over 100 different designs to choose from including illustrations of flowers, water color patterns and geometric shapes. The patterns are printed onto fabric and then wrapped around the cord that can then be further personalized with added text to show off a person's name or even a company logo.
Trend Themes
1. Customized Tech Accessories - The ability to personalize tech accessories presents opportunities for brands to tap into the consumer desire for unique and customized products.
2. Distinctive Branding - By allowing consumers to handpick colors and patterns for charging cords, brands can help their products stand out in a sea of generic options.
3. Personalized Product Differentiation - Offering personalized charging cords with added text options provides consumers with a way to showcase their individuality and personal brand.
Industry Implications
1. Retail - Retailers can capitalize on the trend of personalized charging cords by offering customization options to attract and retain customers.
2. Technology - Tech companies can explore personalized charging cords as a way to enhance their brand image and offer a unique selling point.
3. Promotional Products - Companies specializing in promotional products can tap into the trend of personalized charging cords to provide customized branding options for businesses and organizations.
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