Chanel Crocodile 2.55
Going Like Sixty — December 11, 2007 — Eco
References: bagsnob
This $24,000 Chanel Crocodile 2.55 bag is actually good for the crocodiles. Here's how it works: Crocodile bags become very popular, croc farming becomes very popular, croc poaching becomes less profitable. So if you buy this bag, you are actually being eco-friendly. It's called the 2.55 bag and comes in multiple colors.
Implications - We are in an era of consumption, regardless of real financial or economic ability. Even consumers who cannot afford luxury goods are buying luxury products; thus, the overall intrinsic value of any luxury product stands to decrease. We have already seen this with Louis Vuitton bags -- it is possible that other high-end labels, like Chanel, will be affected as this shift in consumption continues.
Implications - We are in an era of consumption, regardless of real financial or economic ability. Even consumers who cannot afford luxury goods are buying luxury products; thus, the overall intrinsic value of any luxury product stands to decrease. We have already seen this with Louis Vuitton bags -- it is possible that other high-end labels, like Chanel, will be affected as this shift in consumption continues.
Trend Themes
1. Croc Farming - Croc farming can become popular as a sustainable way of obtaining crocodile skin for luxury goods.
2. Sustainable Luxury - More luxury brands can market their products as eco-friendly, contributing to the growing trend of sustainable luxury.
3. Intrinsic Value of Luxury Goods - The value of luxury products can decrease as more consumers, regardless of means, purchase these items.
Industry Implications
1. Luxury Goods - The luxury goods industry can innovate by incorporating sustainable materials and farming practices to meet the growing demand for eco-friendly products.
2. Fashion - The fashion industry can shift towards more sustainable and cruelty-free alternatives for materials, such as leather and fur, to meet the increasing demand for environmentally-friendly fashion.
3. Agriculture - The agriculture industry can explore opportunities in crocodile farming as a sustainable and profitable source of income for both luxury goods and local communities.
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