Champion's Swim Wear Line Features Bold and Minimal Pieces
Ellen Smith — May 2, 2018 — Fashion
References: selfridges & hypebae
Summer is quickly approaching and Champion's swim wear line is here to help consumers make a splash at the beach. Perfect for those looking to stand out from the crowd, this line boasts a collection of flattering shapes and vibrant colors that's sure to offer something for everyone.
The beach-ready line features both bold and minimal pieces including nautical one-pieces and vibrant red bikinis. The brand's one piece arrives in four different styles with each one featuring Champion's text logo across the chest. The line's bikinis arrive in three styles, and offer the consumer a blue, white and striped iteration. These styles were designed to be mixed and matched, making for numerous combinations.
Image Credit: Champion
The beach-ready line features both bold and minimal pieces including nautical one-pieces and vibrant red bikinis. The brand's one piece arrives in four different styles with each one featuring Champion's text logo across the chest. The line's bikinis arrive in three styles, and offer the consumer a blue, white and striped iteration. These styles were designed to be mixed and matched, making for numerous combinations.
Image Credit: Champion
Trend Themes
1. Bold Swimwear - The trend of bold swimwear presents disruptive innovation opportunities for brands to experiment with unconventional designs and vibrant colors.
2. Mix-and-match - The mix-and-match trend in swimwear offers disruptive innovation opportunities for brands to create versatile pieces that allow consumers to create their unique style combinations.
3. Text Logo Design - The trend of incorporating text logos on swimwear opens disruptive innovation opportunities for brands to personalize their designs and create a strong brand identity.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the bold swimwear trend by offering a wide range of unconventional designs and vibrant colors to meet the growing demand of consumers.
2. Swimwear Manufacturing - The swimwear manufacturing industry can embrace the mix-and-match trend by producing versatile pieces that allow consumers to mix and match different tops and bottoms, providing endless style possibilities.
3. Logo Design Services - The logo design services industry can cater to the rising demand for text logo designs in swimwear by offering innovative and personalized logo design options for brands.
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