The Chalk Board Mug Encourage Coffee Time Creativity
wang fangqing/ Frances Wang — June 9, 2009 — Art & Design
References: spoonsisters
This Chalk Board Mug boosts your creative side.
Made out of a blackboard surface, all you need is a piece of chalk to doodle as you drink your coffee.
Suggestions from the company also include making it a fun gift by adding personal messages, or even tweeting thoughts on it, if you are addicted to Twitter.
Implications - Products that give consumers the ability to have a little fun throughout their day definitely go the extra mile in attracting their attention. An item like this offers respite from the demands of a fast-paced work environment, and for people needing occasional relief from the stress of their day such an escape would definitely be greatly appreciated.
Made out of a blackboard surface, all you need is a piece of chalk to doodle as you drink your coffee.
Suggestions from the company also include making it a fun gift by adding personal messages, or even tweeting thoughts on it, if you are addicted to Twitter.
Implications - Products that give consumers the ability to have a little fun throughout their day definitely go the extra mile in attracting their attention. An item like this offers respite from the demands of a fast-paced work environment, and for people needing occasional relief from the stress of their day such an escape would definitely be greatly appreciated.
Trend Themes
1. Interactive Dishware - Creating dishware that incorporates playful features like erasable surfaces encourages consumers to engage with their everyday objects on a more creative level.
2. Personalized Gifts - This product and others like it present opportunities for companies to create unique and customizable items that consumers can gift to loved ones for special occasions.
3. Social Media Integration - Products that allow for social media integration like tweeting or sharing images of personalized mugs can create a viral marketing effect and attract a younger, tech-savvy audience.
Industry Implications
1. Home Goods - Home good companies can explore the incorporation of playful and interactive features to their products, like the erasable surface of the chalk board mug, to increase consumer engagement.
2. Giftware - The chalk board mug and other customizable and personalized gifts offer an opportunity for companies that specialize in giftware to offer unique and one-of-a-kind solutions for consumers.
3. Social Media Marketing - Incorporating social media integration into products like the chalk board mug can offer marketing opportunities for companies to target a younger, tech-savvy audience that is highly engaged in online communities.
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