Ben Johnston Creates Large Scale Illustration for the Sierra Nevada Bar
Meghan Young — October 3, 2014 — Art & Design
References: benjohnston & fubiz.net
Adding artistic and youthful aesthetics to public spaces is one way to attract millenials to different establishments; enter the chalk mural by Ben Johnston, an artist and designer based in Toronto, Canada. A highly visual generation that is very much focused on a gorgeous backdrops to take those selfies against, this chalk mural will inspire a lot of foot traffic while also enhancing the overall interior space of the bar it is located in.
Commissioned by Sierra Nevada, a bar located in Asheville, United States, the chalk mural measures nearly 1600 square feet and was completed in three weeks. Full of detail and dimension, it gives the illusion of a brewery while also adding some other elements including leaves and flowers.
Commissioned by Sierra Nevada, a bar located in Asheville, United States, the chalk mural measures nearly 1600 square feet and was completed in three weeks. Full of detail and dimension, it gives the illusion of a brewery while also adding some other elements including leaves and flowers.
Trend Themes
1. Artistic Chalk Murals - Creating large scale chalk murals in public spaces to attract millennials and enhance interior spaces.
2. Youthful Aesthetics - Adding youthful aesthetics to establishments to appeal to the visual generation and increase foot traffic.
3. Interactive Backdrops - Using visually striking backdrops as interactive spaces for millennials to take selfies and engage with.
Industry Implications
1. Hospitality - Chalk murals in bars and restaurants provide a unique experience that attracts millennials and enhances the overall interior space.
2. Art and Design - The creation of large scale chalk murals by artists and designers can be a disruptive innovation opportunity to showcase their talent and attract clients.
3. Event Spaces - Incorporating artistic chalk murals in event spaces can create visually appealing backdrops for photos and enhance the overall experience for attendees.
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