The Chair Socks Neat Accents for Your Kitchen
Robyn Currie — January 5, 2010 — Art & Design
References: designspray.de & bookofjoe
How's this for a versatile innovation? The Chair Socks, ya, you heard me. Socks for your chair. Protecting both your floors and your chairs in style.
But wait, there's more. The Chair Socks come in a variety of widely used patterns and colors, from argyle to stripes, to that awkward diamond pattern I never really understood. If nothing else, they are sure to be great conversation starters.
Implications - One of the best ways for a brand that makes common use, household products to differentiate itself is by adding a gimmick or some novelty factor to their product. By making the product practical and comedic, the brand stands a good chance of attracting interest from consumers seeking to spice up their conventional household goods.
But wait, there's more. The Chair Socks come in a variety of widely used patterns and colors, from argyle to stripes, to that awkward diamond pattern I never really understood. If nothing else, they are sure to be great conversation starters.
Implications - One of the best ways for a brand that makes common use, household products to differentiate itself is by adding a gimmick or some novelty factor to their product. By making the product practical and comedic, the brand stands a good chance of attracting interest from consumers seeking to spice up their conventional household goods.
Trend Themes
1. Chair Socks - Disruptive innovation opportunity: The chair sock trend presents an opportunity for brands to create practical and comedic household products that attract consumer interest.
2. Versatile Innovations - Disruptive innovation opportunity: Brands can differentiate themselves by adding novelty factors and gimmicks to common use household products, making them practical and comedic.
3. Conversation Starters - Disruptive innovation opportunity: By creating household products like chair socks in a variety of widely used patterns and colors, brands can attract consumer interest and encourage conversations.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: The chair sock trend presents an opportunity for brands in the home decor industry to create practical and comedic products that protect floors and chairs in style.
2. Household Products - Disruptive innovation opportunity: Brands in the household products industry can differentiate themselves by adding novelty factors and gimmicks to their products to attract consumer interest and stand out from competitors.
3. Gifts and Novelties - Disruptive innovation opportunity: The chair socks trend can be capitalized by brands in the gifts and novelties industry by creating conversation-starting products that offer a unique and practical twist for consumers.
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