The Cetaphil 2011 Campaign Uses Satin Cloth Instead of Paper
Meghan Young — June 13, 2011 — Marketing
References: grey & ibelieveinadv
Since most people are slowly getting over paper in all forms, the Cetaphil 2011 ad campaign seems like a natural way to spice things up. Instead of being printed on typical magazine paper, it has been printed on satin cloth in order to show how satiny your skin can feel after using this product. Of course, the Cetaphil 2011 ad campaign shows readers the advantages of print as well.
Conceived and executed by Manila-based ad agency Grey, the Cetaphil 2011 ad campaign reminds me of Volkwswagen's Eat The Road campaign, in which the paper was actually made edible. By making the ads more interactive, ad agencies are creating campaigns that really reach out to the viewing audience.
The Cetaphil 2011 ad campaign was cleverly art directed by Bunny Vivero.
Conceived and executed by Manila-based ad agency Grey, the Cetaphil 2011 ad campaign reminds me of Volkwswagen's Eat The Road campaign, in which the paper was actually made edible. By making the ads more interactive, ad agencies are creating campaigns that really reach out to the viewing audience.
The Cetaphil 2011 ad campaign was cleverly art directed by Bunny Vivero.
Trend Themes
1. Interactive Advertising - Using unique materials in ad campaigns, such as satin cloth, creates a more interactive and engaging experience for viewers.
2. Alternative Printing Methods - Exploring alternative printing methods, like using satin cloth instead of paper, can differentiate brands and add novelty to advertising campaigns.
3. Enhanced Sensory Experiences - Creating ads that emphasize the tactile experience, such as the feeling of satiny smooth skin, can create a stronger emotional connection with consumers.
Industry Implications
1. Advertising Agencies - Ad agencies can leverage innovative materials and printing methods to create unique and memorable campaigns that stand out in the industry.
2. Skincare Products - Skincare brands can explore new ways of showcasing product benefits, like using satin cloth, to demonstrate the desired sensory experience.
3. Print and Publishing - Print and publishing companies can experiment with alternative materials and printing techniques to bring a fresh approach to traditional media.
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