The Cerro Castor Ski Resort Campaign is Passionately Silly
Meghan Young — August 23, 2012 — Marketing
References: craverolanis & ibelieveinadv
The Cerro Castor Ski Resort ad campaign captures the spirit snowboarders have for their winter sport of choice. They are so passionate about this pastime, they would happily pretend they were on the slopes wherever they are. Whether they take a stance on an ironing board, teeter-totter or diving board, they are ready for whatever their imagination can dish them. That said, this campaign also assures snowboarders they won't have to pretend for much longer. It reads, "2012 season not far off now."
Conceived and executed by CraveroLanis, an ad agency based in Argentina, the Cerro Castor Ski Resort ad campaign is cute, clever and creative. It will have likeminded individuals smirking with pride, knowing that it takes a level of love and commitment to act this silly. It was art directed by Diego Lipser.
Conceived and executed by CraveroLanis, an ad agency based in Argentina, the Cerro Castor Ski Resort ad campaign is cute, clever and creative. It will have likeminded individuals smirking with pride, knowing that it takes a level of love and commitment to act this silly. It was art directed by Diego Lipser.
Trend Themes
1. Passionate Advertising - Brands can capture the essence of their audience's passion for a product through creative and clever advertising campaigns, like the Cerro Castor Ski Resort faux snowboard campaign.
2. Imaginative Branding - Brands can use imaginative branding that connects with their audience's sense of fun and play, as demonstrated by the Cerro Castor Ski Resort faux snowboard campaign.
3. Seasonal Anticipation - Brands can create campaigns that build excitement and anticipation for upcoming seasonal events or releases, such as the Cerro Castor Ski Resort campaign's use of '2012 season not far off now' tagline.
Industry Implications
1. Advertising - Advertising agencies can harness audience passion and playfulness to create engaging and memorable campaigns, like CraveroLanis' work on the Cerro Castor Ski Resort faux snowboard campaign.
2. Winter Sports - Brands in the winter sports industry can connect with their passionate audience through creative and playful advertising, as demonstrated by the Cerro Castor Ski Resort faux snowboard campaign.
3. Travel and Tourism - Travel and tourism companies can generate excitement and anticipation for upcoming seasonal campaigns like the Cerro Castor Ski Resort campaign did with their '2012 season not far off now' tagline.
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