Robert Bronwasser's 'Ceramic People' for Smool Design Studio
Marissa Liu — April 8, 2010 — Art & Design
Royal Goedewaagen's Ceramic People by Robert Bronwasser are modern figurines meant to recall a more human element. Bronwasser created the Ceramic People under Smool Design Studio for Royal Goedewaagen in an attempt to bring contemporary design to traditional Dutch ceramics.
Some of the Ceramic People are simple and undecorated while others, including Holly, are intricately painted to give a sense of personality.
Implications - Consumers who appreciate kitschy ideas are drawn to this type of product. They want an item that stands out in their minds while being one of a kind. Kitschy items sell based off of this factor. With a modernization of the item, a consumer will most likely move to purchase as it is current as well as unique.
Some of the Ceramic People are simple and undecorated while others, including Holly, are intricately painted to give a sense of personality.
Implications - Consumers who appreciate kitschy ideas are drawn to this type of product. They want an item that stands out in their minds while being one of a kind. Kitschy items sell based off of this factor. With a modernization of the item, a consumer will most likely move to purchase as it is current as well as unique.
Trend Themes
1. Modern Ceramic Figurines - Opportunity to modernize traditional products by infusing contemporary design elements.
2. Kitschy Design - Potential for sales increase by creating unique and standout products.
3. Intricately Painted Figures - Opportunity to add personality and further unique qualities to ceramic products.
Industry Implications
1. Ceramics Industry - Potential for modernization and increased sales through incorporating contemporary design elements.
2. Gift and Souvenir Industry - Opportunity for sales increase by offering unique and standout products.
3. Home Decor Industry - Opportunity to offer consumers unique and attractive home decor items with personality and character.
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