The Cement Collection 002 Helps Guys Accessorize
Luisa Amanda Gomes — January 20, 2010 — Fashion
References: themalcolm & hypebeast
The Cement Collection 002 is the second release of the General Firm. Their first release was successful, so why not give it another go? Maintaining that high caliber craftsmanship, which garnered them their previous success, Cement is capitalizing on the cool, antiqued, old world style that is being revived. So, each piece is special and ageless. There is great detail in their pendants that demonstrates the quality and care that went into every one of them.
Trend Themes
1. Antiqued Style - Disruptive innovation opportunity: Develop new products or services that capitalize on the growing popularity of antiqued, old world style.
2. Craftsmanship Revival - Disruptive innovation opportunity: Create platforms or initiatives that support and showcase high caliber craftsmanship to meet the increasing demand for quality products.
3. Specialized Accessories - Disruptive innovation opportunity: Design and manufacture unique and ageless accessories to cater to the niche market seeking distinctive and personalized pieces.
Industry Implications
1. Jewelry - Disruptive innovation opportunity: Integrate advanced technologies like 3D printing or blockchain into the jewelry industry to enhance design options and traceability.
2. Fashion - Disruptive innovation opportunity: Incorporate traditional craftsmanship techniques with modern materials to create fashion items that blend the old and the new.
3. E-commerce - Disruptive innovation opportunity: Develop online platforms or marketplaces that focus on showcasing and selling handcrafted, specialized accessories to a global customer base.
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