Order Big Mac From Cell Phone
Alex Covert — September 18, 2007 — Lifestyle
References: fareastgizmos
McDonald's and SK Telecom Korea have teamed up to produce the first mobile phone, self-ordering system at a restaurant. Customers use their mobile phones to order from the "Touch Order'' menu and pay for their meals. When your food is ready, McDonald's sends a message to you. Let me get this straight, I don't even have to expend energy by standing in line to order my burger and fries? Maybe someday, they'll let me just think about my order and push a button which releases a squirt of fat into my body intravenously.
Trend Themes
1. Mobile Ordering - The trend of using mobile phones to place orders and make payments is disrupting the traditional process of ordering food at restaurants.
2. Convenience Technology - The integration of technology, such as mobile phone self-ordering systems, is providing customers with increased convenience and efficiency in various industries.
3. Personalized Notifications - The use of mobile phone notifications to inform customers when their orders are ready is improving the customer experience and reducing wait times.
Industry Implications
1. Restaurant Industry - The restaurant industry is embracing mobile phone self-ordering systems to streamline the ordering process and enhance customer satisfaction.
2. Fast Food Industry - Fast food chains like McDonald's are leveraging mobile phone technology to offer convenient and personalized ordering experiences to their customers.
3. Technology Industry - The integration of mobile phone self-ordering systems is creating new opportunities for innovation and advancement within the technology industry.
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