The 'Then & Now' Celebrity Collection Combines the Past and Present
Alexander Lam — June 15, 2013 — Art & Design
References: behance.net & whudat.de
Canadian designer Marc Ghali created a stunning celebrity collection in 'Then & Now.' The photos match past celebrities with current ones that embody their spirit. Pictures in the Then & Now collection match up perfectly as if a rift were opened up in time and Ghali happened to take a picture. The results of the artist's time meddling is a series of surprisingly elegant and insightful graphics.
Then & Now pairs important political figures together as well as extremely well known celebrities. Ghali put Obama and Malcolm X together as well as Princess Kate and Princess Diana. In addition, Ghali saw fit to pair Brad Pitt and James Dean while mashing Rihanna and Diana Ross into one. All six of the mashups saw past celebrities combined with their uncanny modern day equivalents.
Then & Now pairs important political figures together as well as extremely well known celebrities. Ghali put Obama and Malcolm X together as well as Princess Kate and Princess Diana. In addition, Ghali saw fit to pair Brad Pitt and James Dean while mashing Rihanna and Diana Ross into one. All six of the mashups saw past celebrities combined with their uncanny modern day equivalents.
Trend Themes
1. Celebrity Time Rifts - Opportunity for disruptive innovation in entertainment, photography and fashion industry through creating time-altering content.
2. Then & Now Collection - Opportunity for infusing timeless qualities into modern day marketing tactics such as leveraging nostalgia and sentimental value.
3. Celebrity Pairings - Opportunity to create engaging marketing campaigns through pairing current and historical celebrities to create fresh and new visual storytelling.
Industry Implications
1. Entertainment - Opportunity to expand traditional entertainment models by using disruptive creative elements that involve blending the past and present.
2. Fashion - Opportunity to leverage nostalgia and meld old styles with new collections for a fresh, unique approach to fashion design.
3. Photography - Opportunity for photographers to expand their creativity through merging past and present subjects, as well as using disruptive techniques such as facial recognition and AI.
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