The Magic of Macy's Ad
This holiday commercial for Macy's department stores in the U.S. features celebrity designers who decorate the store. It's no secret that endorsement by A-list celebrities helps to boost a brand, but often times, the stars featured are irrelevant to the actual product. In Macy's case, the celebs are very fitting for the ad.
The commercial features celebrities whose branded products are actually sold at Macy's, including Jessica Simpson's footwear line, Martha Stewart's home and interior designs, and the Donald's line of luxury goods. The ad opens with Usher putting on the Christmas tunes, playing department store DJ. In the next scene, Martha shows off her holidays baubles, inspiring Jessica Simpson to get creative on DIY ornaments, a bunch of other celebrity cameos follow.
The commercial features celebrities whose branded products are actually sold at Macy's, including Jessica Simpson's footwear line, Martha Stewart's home and interior designs, and the Donald's line of luxury goods. The ad opens with Usher putting on the Christmas tunes, playing department store DJ. In the next scene, Martha shows off her holidays baubles, inspiring Jessica Simpson to get creative on DIY ornaments, a bunch of other celebrity cameos follow.
Trend Themes
1. Celebrity Endorsement - The trend of leveraging A-list celebrities to boost a brand, with an opportunity to align product lines with the celebrity endorsers.
2. Product-brand Alignment - The trend of featuring celebrities whose branded products are actually sold by a company, creating a strong connection between the endorser and the product.
3. Celebrity Collaboration - The trend of collaborating with celebrities to create branded products, offering a unique selling proposition and leveraging the popularity of the celebrity.
Industry Implications
1. Retail - The retail industry can benefit from celebrity endorsements to attract customers and increase sales, specifically by aligning endorsed products with celebrities.
2. Fashion - The fashion industry can leverage celebrity collaborations to create buzz and drive sales, capitalizing on the popularity and influence of the celebrities.
3. Home Decor - The home decor industry can explore partnerships with celebrity designers to create product lines that appeal to consumers and generate excitement.
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