The Urban Cayetano Ferrer Displays are See-Through
Jordy E — June 28, 2012 — Art & Design
References: cayetanoferrer & xaxor
The Cayetano Ferrer street signs provide a bizarre take on the regulation of traffic and urban activity. As they are transparent designs, passerby’s get a chance to apprehend the cautionary messages displayed while still remaining aware of the buildings and natural settings that lie behind the placards.
This Honolulu artist has remained committed to the problems presented by spatial dislocation, especially those brought about by architectural structures. His ‘Tow Zone,’ ‘Permit 204’ and ‘City of Chicago’ banners have mitigated the issue, breaking down the physical barriers that are often erected by way of construction. Ferrer’s project is a noble one, drawing attention to the frequently unforeseen impacts of urban sprawl upon the mental states of city dwellers.
This Honolulu artist has remained committed to the problems presented by spatial dislocation, especially those brought about by architectural structures. His ‘Tow Zone,’ ‘Permit 204’ and ‘City of Chicago’ banners have mitigated the issue, breaking down the physical barriers that are often erected by way of construction. Ferrer’s project is a noble one, drawing attention to the frequently unforeseen impacts of urban sprawl upon the mental states of city dwellers.
Trend Themes
1. Transparent Signage Trend - The use of transparent signage designs to provide clear messaging while maintaining visibility of the surrounding environment presents new opportunities for innovative marketing and branding campaigns.
2. Spatial Dislocation Trend - Artistic projects that aim to mitigate the impacts of spatial dislocation by breaking down physical barriers in urban areas presents new opportunities for innovative architectural and urban planning solutions.
3. Attention-grabbing Signage Trend - Creating attention-grabbing street signage that draws passersby's attention to important messages presents new opportunities for innovative advertising campaigns and public safety initiatives.
Industry Implications
1. Marketing and Advertising Industry - The use of transparent signage designs to create attention-grabbing and innovative marketing and advertising campaigns presents a disruptive innovation opportunity for companies in this industry.
2. Architecture and Urban Planning Industry - Artistic projects that aim to mitigate the impacts of spatial dislocation in urban areas present a disruptive innovation opportunity for architects and urban planners to develop innovative solutions for urban sprawl.
3. Public Safety Industry - Creating attention-grabbing street signage that draws passersby's attention to important messages presents a disruptive innovation opportunity for companies in the public safety industry to develop new initiatives for emergency response and public safety education.
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