Jessica Lagman's Catering Event Allowed Creatives to Collaborate
Alyson Wyers — July 28, 2014 — TH Video
References: youtu.be
If you were wondering how Asian-inspired cuisine, artisan jewelry and coffee roasting comes together, the answer is a Hooked catering event. Intended to be an evening surrounding interactive storytelling, a dinner party unlike any other brought together creatives in the community to celebrate story and a pioneering spirit.
Featuring food from Hooked Catering owner and chef Jessica Lagman, the night included a variety of workshops and cocktails from host venue Propeller Coffee Co. The catering event had a sailor element to it as well, as guests received a map of different booths and places to hit. With the purpose of bringing together storytellers with different mediums, the inaugural dinner party demonstrated the benefits of creative collaboration and the fruits of labor.
Featuring food from Hooked Catering owner and chef Jessica Lagman, the night included a variety of workshops and cocktails from host venue Propeller Coffee Co. The catering event had a sailor element to it as well, as guests received a map of different booths and places to hit. With the purpose of bringing together storytellers with different mediums, the inaugural dinner party demonstrated the benefits of creative collaboration and the fruits of labor.
Trend Themes
1. Interactive Storytelling - The rise of interactive storytelling presents opportunities for businesses to create immersive experiences and engage customers on a deeper level.
2. Collaborative Events - Organizing collaborative events like themed dinner parties enables professionals from different creative industries to network, collaborate, and explore new business opportunities.
3. Experiential Dining - The concept of experiential dining, combining storytelling, themed experiences, and innovative cuisine, offers disruptive innovation opportunities for the food and hospitality industry to create memorable and unique dining experiences.
Industry Implications
1. Event Planning - Event planning companies can leverage the trend of story-focused dinner parties to design and organize immersive and collaborative events that attract a diverse range of creative professionals.
2. Catering - Catering services can tap into the trend of themed dinner parties to offer customized and themed menus that enhance the storytelling experience for guests.
3. Hospitality - Hotels and restaurants can embrace the concept of experiential dining to differentiate themselves from competitors and attract customers seeking unique and memorable dining experiences.
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