The Hundred's Latest Casual Style Series Draws from Industry Workers
Riley von Niessen — August 4, 2016 — Fashion
References: thehundreds & hypebeast
'The Hundreds,' a renowned streetwear label that's based in Los Angeles, California, recently released its 2016 Fall collection -- bringing together a number of casual styles with a uniquely local inspiration.
The editorial that promotes the collection uses the city of Manila in the Philippines as its backdrop, however the casual styles modeled come from the apparel worn by Californian blue collar workers. With this in mind, The Hundreds uses heavy duty cotton moleskin, corduroy and melton wool -- giving the pieces a durable and functional appearance to speak to the laborers it draws from.
In addition to this, the clothing makes use of clean cuts and quality construction, further showcasing its inclusion of reliable materials and supplying casual style ensembles with more structure. The Hundreds also includes a number of graphic prints in its collection, which are said to be taken from underground urban Los Angeles culture.
The editorial that promotes the collection uses the city of Manila in the Philippines as its backdrop, however the casual styles modeled come from the apparel worn by Californian blue collar workers. With this in mind, The Hundreds uses heavy duty cotton moleskin, corduroy and melton wool -- giving the pieces a durable and functional appearance to speak to the laborers it draws from.
In addition to this, the clothing makes use of clean cuts and quality construction, further showcasing its inclusion of reliable materials and supplying casual style ensembles with more structure. The Hundreds also includes a number of graphic prints in its collection, which are said to be taken from underground urban Los Angeles culture.
Trend Themes
1. Casual Workwear-inspired Fashion - The trend of incorporating elements of traditional workwear into casual clothing is on the rise, creating opportunities for brands to offer durable, functional, and stylish pieces.
2. Local Inspiration for Fashion Collections - Using local inspiration for fashion collections can create a unique and authentic brand image, as seen in The Hundreds' use of Californian blue collar workers as inspiration for their apparel line.
3. Clean Cuts and Quality Construction in Fashion - The inclusion of clean cuts and quality construction in apparel can elevate casual styles and provide more structure, offering brands an opportunity to differentiate themselves from competitors.
Industry Implications
1. Fashion - The fashion industry has an opportunity to incorporate elements of traditional workwear into casual clothing, offering consumers stylish and durable options that speak to a specific lifestyle.
2. Manufacturing - The manufacturing industry can offer specialized fabrics and construction techniques to fashion brands looking to create durable and functional workwear-inspired clothing.
3. Retail - Retailers can capitalize on the trend of clean cuts and quality construction in fashion by offering consumers high-quality apparel with a focus on craftsmanship and longevity.
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