Casper is a Mattress Startup with an Innovative Approach to Business
Rebecca Byers — June 6, 2015 — Marketing
References: casper & bizjournals
Casper is a mattress startup that stands out based on its unique approach to e-commerce business. Following in the same vein as Bonobos or Warby Parker, Casper puts an emphasis on the customer experience by creating an engaging e-retail brand with a visual identity that makes it easy to differentiate from the competition. Engineered and manufactured in the USA, the Casper mattress has a 100-day trial period that allows customers to return it for a full refund if they are unsatisfied.
By cutting out costly middlemen and brokers, Casper is able to keep costs down through the direct-to-consumer approach. The company is also forward-thinking in its desire to do one thing really well.
Described by early testers as "cloud-like," the Casper mattress is made of latex and memory foam and is designed to conform to one's body with minimal sinkage. Also similar to Warby Parker, Casper has a brick and mortar location in Manhattan.
By cutting out costly middlemen and brokers, Casper is able to keep costs down through the direct-to-consumer approach. The company is also forward-thinking in its desire to do one thing really well.
Described by early testers as "cloud-like," the Casper mattress is made of latex and memory foam and is designed to conform to one's body with minimal sinkage. Also similar to Warby Parker, Casper has a brick and mortar location in Manhattan.
Trend Themes
1. Sleep E-commerce - The trend of e-commerce sleep products with a customized and customer-centric approach is on the rise, giving more opportunities for startups to enter the market.
2. Direct-to-consumer Model - Disruptive online businesses that employ direct-to-consumer models are gaining traction in the sleep industry, allowing customers to get their products at lower prices while also streamlining the supply chain.
3. Product Trial Periods - Offering trial periods for sleep products has become a norm for online sleep startups, increasing customer satisfaction while providing the company with valuable insights.
Industry Implications
1. Sleep Products - New and innovative sleep startups are emerging in the sleep product industry, harnessing technology and design to offer more options and benefits to customers.
2. E-commerce - Innovative business models are being developed in the e-commerce industry to offer an exceptional customer experience and unique branding of products through the use of digital retail.
3. Manufacturing - New opportunities exist for sleep startups that prioritize creating in-house product design and manufacturing processes, thus allowing them to retain control, reduce costs and increase product quality.
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