Sartoria Creates Luxurious Comfort for Your Tush at a Reasonable Price
Zoe Poulias — August 26, 2011 — Fashion
Watch out cotton, you have some competition headed your way: Sartoria's cashmere panties are on the loose, and they are growing rapidly as the new go-to undies for those cold winter months.
Sartoria, a company based out of Toronto, Canada, has come up with a genius idea to keep Canadians warm during the winter -- one pair of undies at a time. This new cashmere/wool blend is meant to add an extra comfort to your body, using one of the most luxurious fabrics available: cashmere. At $45 a pair, you can indulge in a soft, comfortable pair of undies that will help cushion your tush for even the harshest of winter climates.
These designer threads are available in a variety of colours and sizes, ranging from small to extra large, and a number of rise heights to suit your style needs.
Sartoria, a company based out of Toronto, Canada, has come up with a genius idea to keep Canadians warm during the winter -- one pair of undies at a time. This new cashmere/wool blend is meant to add an extra comfort to your body, using one of the most luxurious fabrics available: cashmere. At $45 a pair, you can indulge in a soft, comfortable pair of undies that will help cushion your tush for even the harshest of winter climates.
These designer threads are available in a variety of colours and sizes, ranging from small to extra large, and a number of rise heights to suit your style needs.
Trend Themes
1. Luxury Undergarment Market Surge - The emergence of cashmere underwear into the market demonstrates an opportunity for businesses to create designer-grade undergarments that cater to both comfort and style.
2. Cold-weather Clothing Revolution - As Sartoria's cashmere panties grow in popularity, there is an opening for brands to innovate cold-weather clothing by incorporating comfortable, high-end fabrics to keep consumers warm during frigid temperatures.
3. Sustainable Comfort Wear - The cashmere panties trend highlights the potential for businesses to create eco-friendly comfort wear by using sustainable materials such as bamboo and recycled fabrics.
Industry Implications
1. Fashion - The fashion industry can respond to the emerging trend by offering a wider range of cold-weather undergarments that cater to both luxury and practicality.
2. Textile - As cashmere gains popularity, there is a niche for textile companies to offer high-end fabrics suitable for both fashion and comfort clothing.
3. Sustainability - Sustainable clothing companies have the opportunity to incorporate comfortable materials into their designs, thereby, catering to both the need for comfort and ethical fashion.
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