Tag Heur Updated Its Collection with the New Carrera Heuer 02
Justin Lam — February 21, 2018 — Fashion
References: hodinkee & luxurylaunches
TAG Heur launched a new in-house movement in its new Carrera Heuer 02. The watch is being released as the brand's pre-Baselworld 2018 reveal, which all feature the brand's new movement with hit chronograph designs. The TAG Heur Carrera Heur 02 features an exclusive 43mm case, except for the GMT version, which uses a 45mm case. The Heur 02 replaces the Heur 01 -- which was based off the Seiko cal. 6S37 -- and unlike its predecessor was created with in-house design and was built at TAG Heuer’s facility at Chevenez.
The Carrera Heuer 02 uses an open worked dial and mechanical elements, which are TAG Heur design elements. The modular construction of TAG Heur is seen in this watch, giving users the ability to mix and match the lugs and middle of the case. The timepiece is powered with a self-winding 75-hour power reserve and features a low number of 168 components. The lower component count was done to keep production costs down and make serviceability a breeze.
Image Credit: TAG Heur
The Carrera Heuer 02 uses an open worked dial and mechanical elements, which are TAG Heur design elements. The modular construction of TAG Heur is seen in this watch, giving users the ability to mix and match the lugs and middle of the case. The timepiece is powered with a self-winding 75-hour power reserve and features a low number of 168 components. The lower component count was done to keep production costs down and make serviceability a breeze.
Image Credit: TAG Heur
Trend Themes
1. In-house Movements - The trend of watch brands developing their own in-house movements presents an opportunity for disruptive innovation in the watch industry.
2. Modular Watch Design - The trend of watch brands offering modular construction allows for customizable and personalized timepieces, creating opportunities for disruptive innovation in the watch industry.
3. Streamlined Production - The trend of reducing component count in watches to keep costs down and improve serviceability opens up opportunities for disruptive innovation in the watch manufacturing industry.
Industry Implications
1. Watch Manufacturing - The watch manufacturing industry can leverage the trend of in-house movements, modular design, and streamlined production to create innovative and competitive products.
2. Luxury Goods - The luxury goods industry can capitalize on the trend of in-house movements and modular watch design to offer exclusive and customizable timepieces, driving disruptive innovation in the market.
3. Fashion Accessories - The fashion accessories industry can tap into the trend of in-house movements, modular watch design, and streamlined production to create trendy and affordable watches that cater to changing consumer preferences.
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