The Carol’s Daughter Goddess Strength Collection is High-Quality
Michael Hemsworth — April 2, 2020 — Marketing
References: carolsdaughter & drugstorenews
The Carol’s Daughter Goddess Strength collection is a new range of hair care products from the brand that targets hair that's weak and prone to breakage to help enhance its strength. The hair care range includes shampoo, conditioner, leave-in cream, and hair and scalp oils that are all powered with high-quality ingredients such as cumin seed, ginger and castor oil. The products are all free from parabens, sulfates, mineral oil, artificial colors and petrolatum, while also maintaining a vegan profile.
Founder of Carol's Daughter Lisa Price spoke on the new Carol’s Daughter Goddess Strength collection saying, "When I think of the term goddess, I think of a woman who is strong in the face of all life's tests. That kind of strength is undeniable and unique. This collection caters to those goddesses from all walks of life and hair types. Whether a woman styles her hair naturally, braids it in protective styles, or straightens it, these rich, conditioning products are meant to help hair be as strong and resilient as the woman who wears it.”
Founder of Carol's Daughter Lisa Price spoke on the new Carol’s Daughter Goddess Strength collection saying, "When I think of the term goddess, I think of a woman who is strong in the face of all life's tests. That kind of strength is undeniable and unique. This collection caters to those goddesses from all walks of life and hair types. Whether a woman styles her hair naturally, braids it in protective styles, or straightens it, these rich, conditioning products are meant to help hair be as strong and resilient as the woman who wears it.”
Trend Themes
1. Vegan Hair Care - The rise of veganism in mainstream culture has opened up the market for cruelty-free hair care products that cater to conscious consumers.
2. Strength-based Hair Products - Consumers are seeking out hair products that help to strengthen weak or damaged hair, and brands have an opportunity to create innovative solutions in this space.
3. Natural Ingredient Hair Care - The demand for natural and organic hair care products is growing as consumers become more conscious of the ingredients they are putting on their hair and scalp.
Industry Implications
1. Beauty - The beauty industry has an opportunity to create innovative and natural hair care products that cater to conscious consumers seeking out vegan and natural ingredient hair care.
2. Personal Care - The personal care industry can capitalize on the trend of strength-based hair care products as consumers continue to prioritize products that help to strengthen weak or damaged hair.
3. Green Beauty - The green beauty industry can meet the growing demand for vegan and natural ingredient hair care products that are free from harmful chemicals and are eco-friendly.
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