CareerBuilder Super Bowl Spot Brings Back the Chimps
Katherinev123 — January 30, 2012 — Marketing
References: careerbuilder & adweek
This year's CareerBuilder Super Bowl spot again features personified chimpanzees, something that consumers demanded after seeing the company's funny ape-filled ad during last year's Super Bowl.
Why do so many people love the crazy chimps in the CareerBuilder Super Bowl ads? Well, the commercials do a great job of comparing your co-workers to apes, showcasing how incredibly stressful and annoying it can be when you're not in the job you want. According to Jennifer Grasz, a spokeswoman for CareerBuilder, the campaign is something that "job seekers identify with and act upon."
This year's CareerBuilder Super Bowl spot, made by an in-house agency, cost the company $3.5 million. Check out the amusing sneak peek for the ad here.
Why do so many people love the crazy chimps in the CareerBuilder Super Bowl ads? Well, the commercials do a great job of comparing your co-workers to apes, showcasing how incredibly stressful and annoying it can be when you're not in the job you want. According to Jennifer Grasz, a spokeswoman for CareerBuilder, the campaign is something that "job seekers identify with and act upon."
This year's CareerBuilder Super Bowl spot, made by an in-house agency, cost the company $3.5 million. Check out the amusing sneak peek for the ad here.
Trend Themes
1. Personification Marketing - Personifying animals or objects in advertisements to create relatable content for audiences.
2. Humorous Ads - Creating commercials that use comedy to showcase a product or service, drawing in viewers with funny content.
3. Employee Stress Culture - Addressing the negative impact of employee stress and burnout, and highlighting solutions or services that can improve workplace culture.
Industry Implications
1. Advertising - Integrating humor or personified elements into marketing strategies for increased audience engagement.
2. Human Resources - Creating services and tools to address employee job stress and burnout, and promote a healthy workplace culture.
3. Film and Entertainment - Utilizing humor and personification in film and television to create comedic content that can appeal to a wide audience base.
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