MotorMood Enables Us to Express Our Car Emotions Without Going Berserk
Akihiko Tse — September 19, 2013 — Autos
References: motormood & yankodesign
Marketed as the "Status bar for your car," MotorMood is one way to keep our car emotions in check before it's too late.
Instead of cursing under your breath or stopping by and flipping off a fellow motorist's side for an added personal touch, drivers can now "share" their feelings by displaying three different face emotions placed on the back window. The 3.5-inch diameter backlit faces are activated by separate remotes, attached to the car's sun visor, corresponding to each of the faces.
The faces, including a happy face, an angry face, and a cheeky wink, are remote controlled and can be turned off, making it almost invisible when not turned on. The purpose of showing our car emotions is to make us "a little more human" while making driving "a lot more fun." More conveyable faces for the more complex drivers are expected to be released in the near future.
Instead of cursing under your breath or stopping by and flipping off a fellow motorist's side for an added personal touch, drivers can now "share" their feelings by displaying three different face emotions placed on the back window. The 3.5-inch diameter backlit faces are activated by separate remotes, attached to the car's sun visor, corresponding to each of the faces.
The faces, including a happy face, an angry face, and a cheeky wink, are remote controlled and can be turned off, making it almost invisible when not turned on. The purpose of showing our car emotions is to make us "a little more human" while making driving "a lot more fun." More conveyable faces for the more complex drivers are expected to be released in the near future.
Trend Themes
1. Emotive Car Accessories - Opportunity to create new car accessories that enhance the driving experience with emotive expression.
2. Personalized Communication Technology - Opportunity to create personalized communication technology in public spaces such as cars.
3. Social-signal Branding - Opportunity to offer a new platform for brands to communicate and engage with their audience through a social-signal branding strategy.
Industry Implications
1. Automotive - Opportunity for car manufacturers to integrate emotive car accessories as part of their vehicle design and features.
2. Consumer Electronics - Opportunity to create personalized communication technology that enhances individuals' expression and emotional communication.
3. Advertising - Opportunity to explore social-signal branding and incorporate it as part of an effective advertising strategy.
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