New Balance Created a New Line of Candy-Inspired Sneakers
Madison Mackay — April 19, 2018 — Life-Stages
References: newbalance & hypekids
Athleticwear company New Balance has released a new summer collection of shoes that all pull from retro streetwear styles -- including the new candy-inspired sneakers.
A fun twist on the brand's classic 990 v4 silhouettes, the shoes have a traditional design with a one-of-a-kind colorway. Using shades that are perfect for the summer, the shoes come in three colorways including all pink, cotton candy purple, pink and teal and finally neutral beige. Each pair was made with a soft suede material that is comfortable, stylish and durable mixed with the brand's classic rubber sole.
The new retro candy-inspired sneakers from New Balance are available online now starting at $60 in sizes for babies, toddler and kids.
A fun twist on the brand's classic 990 v4 silhouettes, the shoes have a traditional design with a one-of-a-kind colorway. Using shades that are perfect for the summer, the shoes come in three colorways including all pink, cotton candy purple, pink and teal and finally neutral beige. Each pair was made with a soft suede material that is comfortable, stylish and durable mixed with the brand's classic rubber sole.
The new retro candy-inspired sneakers from New Balance are available online now starting at $60 in sizes for babies, toddler and kids.
Trend Themes
1. Retro Streetwear Styles - Opportunity to create innovative and nostalgic designs that appeal to consumers seeking unique fashion statements.
2. Candy-inspired Colorways - Opportunity to incorporate bold and vibrant colors into product designs that resonate with a youthful and playful audience.
3. Comfortable Suede Material - Opportunity to prioritize comfort and durability by using high-quality materials in the design and production of footwear.
Industry Implications
1. Athleticwear - Disruptive innovation opportunity to infuse streetwear elements into athletic footwear, attracting a broader consumer base.
2. Fashion - Opportunity to tap into the growing market for retro-inspired fashion by incorporating nostalgic elements into clothing and accessories.
3. Children's Products - Opportunity to create candy-inspired designs and colorways for children's shoes, capturing the attention of parents and young consumers.
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