Indulge in a Sweet Treat with the New Candy Girl Collection
Farida Helmy — February 8, 2014 — Fashion
References: dylanscandybar & elle
Imagine having all the candy you want without the calories; well, with the new delightfully yummy Candy Girl collection collaboration between Dylan’s Candy Bar and Claire’s Accessories, you now can!
This guilt-free collection provides all the treats through candy-inspired lip products and rainbow-colored nail polishes. Featuring beauty products such as the genius Rock Candy Lip Glosses (which look like diamonds), Dylan Lauren's new Candy Girl collection is kitschy and sweet.
“This collection is for girls of all ages—from tweens to 30 year olds. And as far as the design goes, from my perspective, I always think of candy as a beautiful piece of art, so a lot of the stuff we’ve done in this line is meant to look like pop art and be sophisticated rather than just like a cheap tchotchke,” says Dylan.
This guilt-free collection provides all the treats through candy-inspired lip products and rainbow-colored nail polishes. Featuring beauty products such as the genius Rock Candy Lip Glosses (which look like diamonds), Dylan Lauren's new Candy Girl collection is kitschy and sweet.
“This collection is for girls of all ages—from tweens to 30 year olds. And as far as the design goes, from my perspective, I always think of candy as a beautiful piece of art, so a lot of the stuff we’ve done in this line is meant to look like pop art and be sophisticated rather than just like a cheap tchotchke,” says Dylan.
Trend Themes
1. Candy-inspired Beauty Products - The trend of candy-inspired beauty products offers disruptive innovation opportunities for the beauty industry to create unique and indulgent cosmetic experiences.
2. Collaborations Between Brands - The trend of collaborations between brands, such as Dylan's Candy Bar and Claire's Accessories, creates disruptive innovation opportunities for industries to combine their expertise and target diverse customer bases.
3. Art-inspired Packaging - The trend of art-inspired packaging for beauty products presents disruptive innovation opportunities for the packaging industry to create visually appealing and unique designs that enhance the overall product experience.
Industry Implications
1. Beauty Industry - The beauty industry can explore the candy-inspired beauty products trend by developing innovative lip and nail products that mimic the indulgent and colorful experience of candies.
2. Retail Industry - The retail industry can leverage the trend of collaborations between brands to create exclusive and limited-edition product lines that attract a wider customer base and drive sales.
3. Packaging Industry - The packaging industry can capitalize on the trend of art-inspired packaging by offering creative and customizable solutions that enhance the visual appeal and perceived value of beauty products.
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