These Candy Crush Nails are Insanely Extravagant
Davina Sinnatamby — April 4, 2014 — Marketing
References: adways.net & cnet
Candy Crush Nails might sound peculiar, but they are a real thing. Stylish Japanese icon Harutamu, who started the Hair Smiles pictures in Japan, is now using her fingernails to advertise for the popular addictive game Candy Crush.
Her digits were covered in brightly colored replicas of the digital sweet treats from the game. The over-the-top nail art can be seen from a mile away and will definitely get people talking.
Human billboards are common in Japan. Often, women are paid to advertise on parts of their bodies such as their face. Is this the future of advertising? No one can be sure. One thing we do know for sure, however, is that this will change the face of personal style forever.
Her digits were covered in brightly colored replicas of the digital sweet treats from the game. The over-the-top nail art can be seen from a mile away and will definitely get people talking.
Human billboards are common in Japan. Often, women are paid to advertise on parts of their bodies such as their face. Is this the future of advertising? No one can be sure. One thing we do know for sure, however, is that this will change the face of personal style forever.
Trend Themes
1. Candy Crush Nails - Using fingernails as advertising space presents a disruptive innovation opportunity in the beauty industry.
2. Human Billboards - The growing trend of using human bodies as advertising space creates opportunities for disruptive innovation in the marketing industry.
3. Personal Style Transformation - The emergence of extravagant and attention-grabbing nail art opens up disruptive innovation opportunities in the fashion and beauty industries.
Industry Implications
1. Beauty - The beauty industry can explore innovative ways to incorporate advertising into nail art as a means of personal expression and promotion.
2. Marketing - The marketing industry can capitalize on the trend of using human bodies as billboards by creating new and unconventional advertising strategies.
3. Fashion - The fashion industry can embrace the growing trend of extravagant nail art to create unique and attention-grabbing fashion statements.
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