The Hayley Elsaesser x Twik Collection Embraces a Candy Colorway
References: simons & us.hayleyelsaesser
Whimsical patterns and candy colorways are the main constituents of Hayley Elsaesser's approach to fashion. The OCAD U graduate has made quite the name for herself in Toronto, where her bespoke patterned clothing has become somewhat of a staple. Now, Elsaesser is reaching beyond with a collaboration with Canadian retailer Simons.
The partnership contributes to Simons' Twik department — a division that is geared to appeal to Millennials and Gen Z. Hayley Elsaesser delivers eight, playful pieces — dresses, a skirt, a pant, and several tops, that successfully communicate her design ethos and candy colorways. The garments boast Canadian-themed prints — from mountains to waves, boldly tying the clothing to the national landscape and Hayley's childhood experience of growing up across Canada in the 90s.
Hayley Elsaesser x Simons will be available starting October 11th online and at all Simons locations across Canada.
Photo Credits: Hayley Elsaesser, Simons
The partnership contributes to Simons' Twik department — a division that is geared to appeal to Millennials and Gen Z. Hayley Elsaesser delivers eight, playful pieces — dresses, a skirt, a pant, and several tops, that successfully communicate her design ethos and candy colorways. The garments boast Canadian-themed prints — from mountains to waves, boldly tying the clothing to the national landscape and Hayley's childhood experience of growing up across Canada in the 90s.
Hayley Elsaesser x Simons will be available starting October 11th online and at all Simons locations across Canada.
Photo Credits: Hayley Elsaesser, Simons
Trend Themes
1. Whimsical Patterns - Exploring the use of whimsical patterns in fashion can inspire disruptive innovation opportunities for designers to create unique and attention-grabbing clothing lines.
2. Candy Colorways - The use of candy colorways in fashion opens up opportunities for brands to create playful and eye-catching collections that resonate with younger consumers.
3. Collaborations with Retailers - Collaborating with retailers to create exclusive collections can be a disruptive innovation opportunity for fashion designers to reach new audiences and expand their brand presence.
Industry Implications
1. Fashion - The fashion industry can leverage whimsical patterns and candy colorways to create bold and creative clothing lines that appeal to a younger demographic.
2. Retail - The retail industry can embrace collaborations with designers to curate exclusive collections that attract a broader customer base and drive sales.
3. E-commerce - E-commerce platforms can capitalize on the popularity of fashion collaborations by offering exclusive online partnerships and collections to capture the attention of online shoppers.
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