Studio Nemo's Chocolate Promotional Holiday Gift
Marissa Liu — December 16, 2009 — Art & Design
References: seriesnemo.es & thedieline
This beautifully designed candy calendar by Spanish design studio Series Nemo was a special holiday promotional item. The candy calendar was created and given out to the studio's clients as a unique and festive greeting.
Featuring dark, milk, white and orange-flavored chocolates the candy calendar from Series Nemo isn’t an advent calendar, as there are far more than 25 chocolates arranged in the shape of a Christmas tree.
Implications - One of the most effective forms of short-term marketing for a company is seasonal marketing. By investing in new products during special times of the year (Valentine's Day, Christmas, Mother's and Father's Day), the company can benefit from a boost in purchases if they market themselves as the ultimate holiday gift. By attracting consumers to their specialty products, the company stands a good chance of attracting those same consumers to their other products.
Featuring dark, milk, white and orange-flavored chocolates the candy calendar from Series Nemo isn’t an advent calendar, as there are far more than 25 chocolates arranged in the shape of a Christmas tree.
Implications - One of the most effective forms of short-term marketing for a company is seasonal marketing. By investing in new products during special times of the year (Valentine's Day, Christmas, Mother's and Father's Day), the company can benefit from a boost in purchases if they market themselves as the ultimate holiday gift. By attracting consumers to their specialty products, the company stands a good chance of attracting those same consumers to their other products.
Trend Themes
1. Seasonal Marketing - Companies can benefit from boosting purchases by investing in new products during special times of the year and marketing themselves as the ultimate holiday gift.
2. Unique Promotional Items - Design studios can create and distribute beautifully designed candy calendars as a unique and festive way to greet clients during the holiday season.
3. Non-traditional Advent Calendars - Design studios can create non-traditional advent calendars, like Series Nemo's candy calendar, with more than 25 chocolates arranged in the shape of a Christmas tree.
Industry Implications
1. Marketing - Companies can use seasonal marketing strategies to boost purchases during special times of the year.
2. Design - Design studios can create unique and visually appealing promotional items, like candy calendars, to impress and engage clients.
3. Confectionery - The confectionery industry can explore innovative approaches to advent calendars, like Series Nemo's candy calendar, to attract customers during the holiday season.
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