Stussy is to Release Its Own Line of Camping Products for Summer
Riley von Niessen — June 16, 2016 — Fashion
References: shop.stussy.jp & hypebeast
International streetwear brand Stussy created a line of camping products that sport the same iconic logo and style of its clothing.
Though the company isn't new to providing its extensive consumer base with different types of accessories -- offering backpacks, blankets, shoes and more -- a line of camping products seems slightly out of place for the brand. Despite this, Stussy shows that street style and wilderness settings can be combined, with the design of the line incorporating the colors of forest landscapes and the functionality of camping needs. In order to do so, the brand keeps to an olive and navy colorway for the collection that includes a cooler, water bottle, outdoor folding chair and towels. Also featured are a series of clothing that makes use of the same colors, with hats, shorts and shirts taking on a nature-inspired theme.
Though the company isn't new to providing its extensive consumer base with different types of accessories -- offering backpacks, blankets, shoes and more -- a line of camping products seems slightly out of place for the brand. Despite this, Stussy shows that street style and wilderness settings can be combined, with the design of the line incorporating the colors of forest landscapes and the functionality of camping needs. In order to do so, the brand keeps to an olive and navy colorway for the collection that includes a cooler, water bottle, outdoor folding chair and towels. Also featured are a series of clothing that makes use of the same colors, with hats, shorts and shirts taking on a nature-inspired theme.
Trend Themes
1. Streetwear Camping Accessories - Stussy's line of camping products merges urban streetwear style with outdoor functionality.
2. Nature-inspired Clothing Collection - Stussy's nature-themed clothing collection complements its camping products lineup.
3. Blending Urban Style with Wilderness Settings - Stussy shows how street style can be seamlessly integrated into the camping experience.
Industry Implications
1. Fashion - Fashion brands can explore creating camping accessories that cater to the streetwear audience.
2. Outdoor Retail - Outdoor retailers can collaborate with streetwear brands to add urban flair to camping gear.
3. Marketing & Advertising - Marketing agencies can use the urban-wilderness blend trend to create unique campaigns for both streetwear and outdoor brands.
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