The Latest Camper Ad Campaign Celebrates Alternative Beauty
Jana Pijak — January 28, 2015 — Marketing
References: camper & fuckingyoung.es
The Camper ad campaign for Spring/Summer 2015 draws inspiration from alternative youth culture. The footwear brand is synonymous with performance and comfort but tries a new branding strategy with the help of Romain Kremer, their newly appointed creative director.
Working with monochromatic and pastel tones, Romain creates a visually striking ad campaign that mimics the aesthetic of conceptual fashion and art magazine publications. This ghostly Camper ad features Albino and powder-adorned models who pull off edgy hairstyles and appearance-altering cosmetics.
Their portraits are juxtaposed with images of Camper's latest footwear range and will appeal to the brand's fashion-conscious following. Fusing aesthetics with function, Camper embraces forward-thinking imagery in their Spring/Summer 2015 campaign. The brand's latest footwear range retains a sense of comfort while experimenting with edgier details.
Working with monochromatic and pastel tones, Romain creates a visually striking ad campaign that mimics the aesthetic of conceptual fashion and art magazine publications. This ghostly Camper ad features Albino and powder-adorned models who pull off edgy hairstyles and appearance-altering cosmetics.
Their portraits are juxtaposed with images of Camper's latest footwear range and will appeal to the brand's fashion-conscious following. Fusing aesthetics with function, Camper embraces forward-thinking imagery in their Spring/Summer 2015 campaign. The brand's latest footwear range retains a sense of comfort while experimenting with edgier details.
Trend Themes
1. Alternative Youth Culture - Explore marketing campaigns that draw inspiration from alternative youth culture to appeal to a fashion-conscious following.
2. Conceptual Fashion and Art - Mimic the aesthetic of conceptual fashion and art magazine publications in ad campaigns to create visually striking imagery.
3. Aesthetics with Function - Embrace forward-thinking imagery that fuses aesthetics with function in marketing campaigns for footwear brands.
Industry Implications
1. Footwear - Incorporate edgier details and aesthetics into footwear designs to appeal to a fashion-conscious market.
2. Fashion - Utilize alternative youth culture and conceptual fashion and art aesthetics in marketing campaigns for fashion brands.
3. Advertising and Marketing - Explore new branding strategies that embrace forward-thinking imagery in advertising and marketing campaigns.
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