The Leica x Fender Camera and Guitar Set is Customized
Michael Hemsworth — September 18, 2019 — Tech
References: fendercustomshop & gearpatrol
The Leica x Fender camera and guitar set have been released as a limited-edition creation for guitarist Andy Summers that highlights the musicians most iconic photography in an unexpected way.
The guitar is a Custom Shop Stratocaster, while the camera is an M Monochrom, which have both been covered in various shots captured by the aforementioned musician in a collage-like way. Each of the items are limited to just 50 examples with the guitar priced at $12,500 and the camera at $14,995.
The Leica x Fender camera and guitar set were boasted by Summers who said, "I’ve always thought of my photographic experience as tearing pages from a book and then reshuffling the results into a new visual syntax, and the collage-forward design of the Leica M Monochrom ‘Signature’ is the physical embodiment of just that...This Stratocaster guitar is also very inspiring. The really incredible thing the Fender Custom Shop had to pull off was getting my photo collage on the guitar body. I still don’t know how they did it!"
The guitar is a Custom Shop Stratocaster, while the camera is an M Monochrom, which have both been covered in various shots captured by the aforementioned musician in a collage-like way. Each of the items are limited to just 50 examples with the guitar priced at $12,500 and the camera at $14,995.
The Leica x Fender camera and guitar set were boasted by Summers who said, "I’ve always thought of my photographic experience as tearing pages from a book and then reshuffling the results into a new visual syntax, and the collage-forward design of the Leica M Monochrom ‘Signature’ is the physical embodiment of just that...This Stratocaster guitar is also very inspiring. The really incredible thing the Fender Custom Shop had to pull off was getting my photo collage on the guitar body. I still don’t know how they did it!"
Trend Themes
1. Limited-edition Collaborations - The collaboration between Leica and Fender to create a limited-edition camera and guitar set presents an opportunity for brands to partner and co-create unique products.
2. Collage-like Customization - The use of collage-like designs on the camera and guitar in the Leica x Fender set opens up possibilities for companies to explore innovative ways to personalize and customize products.
3. Integration of Artistic Mediums - The combination of photography and music in the Leica x Fender set offers a chance for artists and businesses to merge different artistic mediums to create cross-disciplinary products.
Industry Implications
1. Photography - The Leica x Fender camera and guitar set demonstrate the potential for photography brands to collaborate with other industries to create unique and artistically-inspired products.
2. Music - The collaboration between Fender guitars and Leica cameras showcases the opportunity for music companies to venture into unique collaborations that merge their brand with other industries.
3. Personalization - The collage-like customization of the Leica x Fender set presents an opportunity for companies in various industries to explore innovative ways to offer personalized products to their customers.
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