The Calvin Klein Body Jeans Lends an Enlarging Optical Illusion
Meghan Young — October 16, 2009 — Fashion
References: calvinkleininc & tressugar
Clearly a sock isn’t good enough anymore, because the Calvin Klein Body Jean has an added bonus for all you bashful boys: a padded fly. But why care? I mean, do people really assess the bulge as much as they obsess about the boob? I guess so.
Offering a “body-defining fit for an enhanced profile,” the Calvin Klein Body Jean advocates that, yes ladies and gentlemen, size does matter. At least to the CK family. Take a look at model Jamie Dornan, do you think all…that…is really necessary? I’ll let you be the judge.
Offering a “body-defining fit for an enhanced profile,” the Calvin Klein Body Jean advocates that, yes ladies and gentlemen, size does matter. At least to the CK family. Take a look at model Jamie Dornan, do you think all…that…is really necessary? I’ll let you be the judge.
Trend Themes
1. Enhanced Profile Jeans - The trend of adding padding or illusions in jeans for an enhanced profile presents an opportunity for innovation in garment design and materials science.
2. Body-positive Apparel - The trend towards enhancing physical features in apparel presents an opportunity for brands to promote body positivity and self-love.
3. Gender-neutral Apparel - The trend of enhancing physical features in apparel presents an opportunity for brands to develop gender-neutral garments that cater to a variety of body types and sizes.
Industry Implications
1. Fashion - The fashion industry can capitalize on this trend by exploring new apparel designs and materials that enhance physical features while promoting body positivity.
2. Manufacturing - Manufacturing companies can explore new technologies and materials to produce garments with enhanced features that offer a better fit and increased comfort.
3. Marketing - Marketing agencies can work with brands to promote a positive body image message that isn't centered purely on enhancing certain physical features.
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