The Calm Down T-shirt is Aimed at Gym Class Heroes
Jonathon Brown — February 17, 2013 — Fashion
References: Skreened & geekalerts
The Calm Down T-shirt sends a message to those overly-competitive gym class participants who forget they are playing a friendly game and get way too intense.
This t-shirt focuses on a situation most people have witnessed in their school careers: a super competitive kid takes gym class way too seriously. While focus and intensity is paramount in sports, remembering your surroundings and the level of your competition is key to being a graceful winner. This t-shirt sends a message loud and clear reading “Calm Down Bro It’s P.E. Not the Olympics.”
The t-shirt is cool because it brings to light those hilarious moments when a certain somebody takes life a bit too seriously. It creates a bond between people who read it and identify with its message.
This t-shirt focuses on a situation most people have witnessed in their school careers: a super competitive kid takes gym class way too seriously. While focus and intensity is paramount in sports, remembering your surroundings and the level of your competition is key to being a graceful winner. This t-shirt sends a message loud and clear reading “Calm Down Bro It’s P.E. Not the Olympics.”
The t-shirt is cool because it brings to light those hilarious moments when a certain somebody takes life a bit too seriously. It creates a bond between people who read it and identify with its message.
Trend Themes
1. Anti-competitive Apparel - Creating clothing that humorously reminds overly competitive individuals to relax and enjoy the activity.
2. Contextual Reminder Products - Developing products that serve as reminders to consider the appropriate level of intensity in different situations.
3. Humorous Sports Culture - Capitalizing on the popularity of humor in sports and creating products that embrace the lighter side of competition.
Industry Implications
1. Apparel - Opportunity for clothing brands to create novelty shirts or accessories that address specific social situations with humor.
2. Promotional Products - Providing companies with unique promotional items that incorporate humor and serve as conversation starters.
3. Sports and Entertainment - Exploring humorous merchandise and experiences that enhance fan engagement and celebrate the lighter side of sports.
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