Calliope Fall 2011 Campaign Features Heidi Mount & Tobias Sorensen
Katherinev123 — October 28, 2011 — Fashion
References: calliope.info_ & designscene.net
The Calliope Fall 2011 campaign makes dressing for fall and winter something we should all be looking forward to. If you're into rebellious styles and a grungy aesthetic, then this particular collection by the edgy Italian fashion label is for you.
The Calliope Fall 2011 campaign features models Heidi Mount and Tobias Sørensen. Both perfectly epitomize a look that is both laid-back yet rebellious, with Mount's messy dirty blond locks and Sørensen's five o'clock shadow. The pair model a series of rock-'n'-roll styles. Mount is seen in a variety of leopard print pieces, including an overcoat and a blouse, as well as an over-sized knit cardigan and a tube sweater dress. Sørensen models everything from a hoodie (open and with nothing underneath) to a layered look comprising of a tee, a plaid jacket and a navy wool coat.
The Calliope Fall 2011 campaign features models Heidi Mount and Tobias Sørensen. Both perfectly epitomize a look that is both laid-back yet rebellious, with Mount's messy dirty blond locks and Sørensen's five o'clock shadow. The pair model a series of rock-'n'-roll styles. Mount is seen in a variety of leopard print pieces, including an overcoat and a blouse, as well as an over-sized knit cardigan and a tube sweater dress. Sørensen models everything from a hoodie (open and with nothing underneath) to a layered look comprising of a tee, a plaid jacket and a navy wool coat.
Trend Themes
1. Rebellious Fashion - Opportunity for disruptive innovation: Develop sustainable and ethically produced rebellious fashion brands that cater to consumers seeking edgy and grungy aesthetics.
2. Rock-'n'-roll Styles - Opportunity for disruptive innovation: Create innovative and inclusive sizing options for rock-'n'-roll-inspired clothing, making the style accessible to a wider range of body types.
3. Laid-back Yet Rebellious Look - Opportunity for disruptive innovation: Utilize technology such as virtual reality or augmented reality to provide virtual try-on experiences for laid-back yet rebellious fashion looks.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Implement advanced data analytics and AI algorithms to personalize the fashion retail experience, offering rebellious style recommendations based on individual preferences.
2. Sustainable Fashion - Opportunity for disruptive innovation: Develop eco-friendly and cruelty-free materials for the production of rebellious fashion items, meeting the demand for sustainable alternatives in the industry.
3. Virtual Try-on Technology - Opportunity for disruptive innovation: Invest in the development of advanced virtual try-on platforms that accurately simulate the look and feel of rebellious fashion items, enhancing the online shopping experience.
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