The Standard Hotel's 2014 Calendar Brings its Guests to Life
Farida Helmy — January 6, 2014 — World
References: standardhotels.myshopify & skift
If you've ever stayed at The Standard hotel in either New York, Los Angeles or Miami you know how sexy cool the brand is. Known for its smart branding techniques, The Standard brings back its popular staff-curated calendar using 2013's naughtiest, funniest and warmest requests, comments and letters from guests.
The funky boutique hotel combined the comments with artsy Thomas Mailaender photographs taken at two of the hotels to create a conceptual calendar to both help you keep track and to daily remind you of your awesome stay.
Some lucky guests staying at the five hotel locations over the holidays got their copy. For those of us who weren't there, get your copy online for $35.
The funky boutique hotel combined the comments with artsy Thomas Mailaender photographs taken at two of the hotels to create a conceptual calendar to both help you keep track and to daily remind you of your awesome stay.
Some lucky guests staying at the five hotel locations over the holidays got their copy. For those of us who weren't there, get your copy online for $35.
Trend Themes
1. Guest-curated Calendars - Creating calendars curated by guests offers a unique way for hotels to engage with their customers and enhance their branding.
2. Staff-curated Calendars - Incorporating staff-curated content into calendars can help hotels create a more personalized and memorable experience for their guests.
3. Conceptual Calendars - Using creative photography and unique concepts in calendars can make them stand out and become collectible items for customers.
Industry Implications
1. Hospitality - The hospitality industry can embrace guest-curated calendars as a way to foster guest engagement and create a strong brand identity.
2. Photography - Photography industry professionals can explore opportunities to collaborate with hotels in creating visually captivating and artistic calendars.
3. E-commerce - E-commerce platforms can provide a digital marketplace for hotels to sell their guest-curated calendars, expanding their reach to a wider audience.
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