The Calee FW11 Collection for Men Hits the City Streets in Rudo Magazine
Jaime Neely — August 27, 2011 — Fashion
The new Calee FW11 collection for men was recently showcased in an edgy spread in RUDO Magazine. The Japanese brand stays true to its roots with this new collection, drawing inspiration from biker and road-racing North American culture. The collection offers plenty of versatile pieces for the urban bad boy. Featuring plenty of button-ups, denim, jackets and accessories, the Calee FW11 Collection presents a solid lineup of cold-weather attire.
Intricate patterns and prints of checkers and plaid adorn button-ups and bandanas. This collection forms a unique insight into the classic American culture of bikers.
Implications - Businesses that create products to specifically complement a lifestyle or pop culture movement will benefit by appealing a to a very large audience. Consumers will invest in products that reflect their individual preferences and interests.
Intricate patterns and prints of checkers and plaid adorn button-ups and bandanas. This collection forms a unique insight into the classic American culture of bikers.
Implications - Businesses that create products to specifically complement a lifestyle or pop culture movement will benefit by appealing a to a very large audience. Consumers will invest in products that reflect their individual preferences and interests.
Trend Themes
1. Urban Bad Boy Fashion - Disruptive innovation opportunity: Create a fashion line that combines the edginess of biker attire with urban street style to cater to the growing market of fashion-forward bad boys.
2. Versatile Cold-weather Attire - Disruptive innovation opportunity: Develop a line of clothing that offers both style and functionality for the winter season, targeting urbanites who prioritize fashion even in low temperatures.
3. Biker Culture Inspired Fashion - Disruptive innovation opportunity: Introduce a collection that draws inspiration from the rich history and aesthetics of North American biker and road-racing culture, providing a fresh take on motorcycle-inspired fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Capitalize on the demand for unique and edgy fashion collections by offering clothing, accessories, and lifestyle products that resonate with the urban bad boy style.
2. Streetwear - Disruptive innovation opportunity: Create an urban streetwear brand that combines elements of biker attire and city street fashion, tapping into the growing market of consumers seeking trendy and rebellious clothing.
3. Winter Apparel - Disruptive innovation opportunity: Develop innovative and fashionable winter clothing options that cater to urban dwellers, leveraging the demand for versatile cold-weather attire that withstands harsh conditions without compromising style.
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