Cadbury Roses Gives Its Customers an Edible Thank You Message
References: cadbury & campaignlive
Cadbury Roses launched its first ad earlier this year and it follows a young boy from school who replies with the word "roses" to everyone he comes along in a form of appreciation. The boy's father can't explain why until the end of the commercial shows the boy overhearing a conversation between his teachers explaining that the best way to show thanks is with Cadbury Roses. Now the chocolate label does the same to its customers by gifting away beautiful flowers, all made up of Cadbury Roses chocolates.
It takes place at its 'Thanks a Bunch' shop, which is created to celebrate thanks, with each floral chocolate handmade by florist Augustus Bloom. There is the option to create a bouquet using the brand's selection of Golden Barrel, Classic Caramel, and Signature Truffle. Customers are only asked to pay in giving their thanks upon receiving the chocolatey bouquet and roses.
It takes place at its 'Thanks a Bunch' shop, which is created to celebrate thanks, with each floral chocolate handmade by florist Augustus Bloom. There is the option to create a bouquet using the brand's selection of Golden Barrel, Classic Caramel, and Signature Truffle. Customers are only asked to pay in giving their thanks upon receiving the chocolatey bouquet and roses.
Trend Themes
1. Edible Thank You Messages - Opportunity for food and beverage companies to offer personalized messaging in edible form to stand out in the crowded market.
2. Handmade Chocolates - Chocolatiers can leverage the popularity of handmade products by showcasing their craftsmanship and unique creations.
3. Gift with Purchase Campaigns - Companies can incentivize customers with a unique and desirable gift, which helps to build brand loyalty long after the promotion ends.
Industry Implications
1. Food and Beverage - Customized edible messaging can be leveraged to create unique offerings and stand out in the food and beverage space.
2. Gift and Stationery - Gift and stationery companies can incorporate edible messaging into their products for a unique and personalized gifting experience.
3. Floral - Floral companies can partner with chocolatiers to create unique bouquets and gift sets for special occasions or holidays.
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