IT Cosmetics' 'Bye Bye Redness' Cream Was Made for Rosacea
Riley von Niessen — August 18, 2017 — Fashion
IT Cosmetics, a beauty brand that's launched a number of award-winning skincare products, recently expanded its selection with the 'Bye Bye Redness' cream, which also doubles as a concealer.
Specifically, the Bye Bye Redness cream was made for those who have rosacea, a chronic skin condition that causes irritating redness on one's face and body. To use the cream, all one has to do is apply it like a light foundation to their face. Once applied, the cream diminishes any signs of redness, acne scarring, hyper-pigmentation, or virtually any other kind of discoloration that one might have. In addition, the tinted cream is buildable, so that it can be used to achieve light to heavy coverage.
Specifically, the Bye Bye Redness cream was made for those who have rosacea, a chronic skin condition that causes irritating redness on one's face and body. To use the cream, all one has to do is apply it like a light foundation to their face. Once applied, the cream diminishes any signs of redness, acne scarring, hyper-pigmentation, or virtually any other kind of discoloration that one might have. In addition, the tinted cream is buildable, so that it can be used to achieve light to heavy coverage.
Trend Themes
1. Redness-reducing Creams - Opportunity for disruptive innovation in the skincare industry to develop more effective and specialized products for addressing skin redness.
2. Rosacea Treatment - Opportunity for disruptive innovation in the healthcare industry to create new solutions for managing and treating rosacea.
3. Multi-functional Cosmetics - Opportunity for disruptive innovation in the beauty industry to develop products that combine multiple functions, such as skincare and makeup.
Industry Implications
1. Skincare - Opportunity for disruptive innovation in the skincare industry to develop more effective and specialized products for addressing skin redness.
2. Healthcare - Opportunity for disruptive innovation in the healthcare industry to create new solutions for managing and treating rosacea.
3. Beauty - Opportunity for disruptive innovation in the beauty industry to develop products that combine multiple functions, such as skincare and makeup.
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