Candy Coated Chocolate Ferrari F2008
Going Like Sixty — February 24, 2008 — Unique
References: ananova
It's the worlds fastest M & M! This lifesize model Ferrari is made of Belgian chocolate, 4,405 lbs worth to be exact, with a red candy coating.
The life-size chocolate Ferrari Formula 1 car took over a year to make and has been delivered to Sorrento, Italy for the Scuderia Ferrari Club Napoli party. It will be displayed at the beginning of the event, to be oohed and aahed, then smashed into a wall at 400 miles an hour (OK I made that part up.) It will actually be smashed though and pieces distributed in goody bags.
“The project started one year ago, just for fun, but then the Club Pasticceri Italiani started to get really enthusiastic and eventually it became a life-sized model,†said Luigi Liberti, president of the Scuderia Ferrari Club Napoli.
“They started melting the chocolate in 2007, at first copying a small-scale model of the Ferrari F2008, then getting the full scale model done using chocolate imported especially from Belgium.â€
The life-size chocolate Ferrari Formula 1 car took over a year to make and has been delivered to Sorrento, Italy for the Scuderia Ferrari Club Napoli party. It will be displayed at the beginning of the event, to be oohed and aahed, then smashed into a wall at 400 miles an hour (OK I made that part up.) It will actually be smashed though and pieces distributed in goody bags.
“The project started one year ago, just for fun, but then the Club Pasticceri Italiani started to get really enthusiastic and eventually it became a life-sized model,†said Luigi Liberti, president of the Scuderia Ferrari Club Napoli.
“They started melting the chocolate in 2007, at first copying a small-scale model of the Ferrari F2008, then getting the full scale model done using chocolate imported especially from Belgium.â€
Trend Themes
1. Edible Art - Creating larger-than-life edible sculptures is a trend that showcases the intersection of food and artistic expression.
2. Experiential Marketing - The utilization of unique, eye-catching edible creations like the chocolate Ferrari enables brands to create memorable and interactive experiences for consumers.
3. Creative Confections - The growing popularity of elaborate and unconventional confectionery creations pushes the boundaries of traditional chocolate and candy making.
Industry Implications
1. Food and Beverage - Innovative and visually striking edible creations present opportunities for confectionery manufacturers and gourmet chocolatiers.
2. Automotive - Collaborations between automotive companies and confectionery brands offer potential for cross-promotion and unique product offerings.
3. Event Planning and Marketing - Event planners and marketing agencies can leverage edible sculptures as attention-grabbing centerpieces and promotional tools for special events.
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