Facebook Has Added Business Tools for Messenger on Its Platform
Daniel Johnson — September 3, 2019 — Social Media
References: newsroom.fb & techcrunch
Facebook has released new business tools for messenger. The social network recently rolled out the new features to approximately 40 million users. The new business tools for messenger include the ability to book appointments, generate leads, as well as other tools. The tools were previously available through a beta program after it was announced at F8, however, the tools have now exited beta testing.
The changes to Facebook Messenger will allow users of the platform to have an easier time interacting with business on the platform. Facebook further explained its decision by stating, “We want to make it more seamless for people to reach out to businesses on Messenger in places where they’re already looking to connect,” said a company representative.
Facebook also removed the Discover feature form its messaging app.
Image Credit: Facebook
The changes to Facebook Messenger will allow users of the platform to have an easier time interacting with business on the platform. Facebook further explained its decision by stating, “We want to make it more seamless for people to reach out to businesses on Messenger in places where they’re already looking to connect,” said a company representative.
Facebook also removed the Discover feature form its messaging app.
Image Credit: Facebook
Trend Themes
1. New Business Tools for Messenger - Opportunity for businesses to more easily interact with customers on Facebook's messaging platform
2. Appointment Booking Tools - Opportunity for businesses to streamline appointment booking processes and enhance customer experience on Facebook Messenger
3. Lead Generation Tools - Opportunity for businesses to more efficiently generate leads and grow their customer base on Facebook Messenger
Industry Implications
1. Social Media - Opportunity for social media companies to provide enhanced business tools and advance their position in the market
2. Customer Service - Opportunity for customer service industries to expand and improve their customer engagement on social media platforms such as Facebook Messenger
3. Marketing and Advertising - Opportunity for marketing and advertising industries to leverage the platform and reach their target audience through Facebook Messenger
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