The Business of Branding Infographic Analyzes Brand Power
Rebecca Byers — January 19, 2012 — Marketing
References: cheapsally & cheapsally
Cheapsally.com has created a Business of Branding infographic that breaks down the selling power of two brands collaborating to create innovative products that appeal to more than one kind of buyer. The graphed information includes data related to fashion, watches, phones and bicycles with automobiles, as well as fashion designers and retail stores, and celebrities and endorsement deals.
Interesting values are provided for each, including that the estimated value of the David Beckham for Adidas endorsement is $160 million, an amount it would take an average adult American 3,840 years to earn. The Business of Branding infographic also breaks down the average percentage saved when purchasing a retail designer collaboration shirt as opposed to one from the designer's high-end line.
Interesting values are provided for each, including that the estimated value of the David Beckham for Adidas endorsement is $160 million, an amount it would take an average adult American 3,840 years to earn. The Business of Branding infographic also breaks down the average percentage saved when purchasing a retail designer collaboration shirt as opposed to one from the designer's high-end line.
Trend Themes
1. Brand Collaboration - Identify potential collaboration opportunities between brands to create innovative products that appeal to multiple buyer segments.
2. Fashion Retail - Explore the potential for fashion designers and retail stores to form partnerships for collaborative collections.
3. Endorsement Deals - Investigate the lucrative opportunities for celebrities to collaborate with brands for endorsement deals.
Industry Implications
1. Fashion - The fashion industry can leverage brand collaborations to create unique and appealing products that attract a wider range of customers.
2. Retail - The retail industry can benefit from partnering with fashion designers to offer exclusive and more affordable designer collaboration lines.
3. Celebrities - Celebrities can explore endorsement deals with brands to capitalize on their influence and generate significant financial returns.
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