The 'Business Behind Halloween' Infographic is Fascinating
Souzan Michael — November 14, 2011 — Special
References: onlyinfographic
Halloween is my favorite holiday, but not many people take the time to think about how much money is actually spent on getting ready for the day, which is where the Business Behind Halloween infographic comes in.
The chart takes into account all of the spending habits and profits being made off of Halloween. Some interesting examples include: people spend an average of approximately $72 on costumes, decorations and candy (with the largest portion of that going toward costumes), only 18.9% of people make their own costume, and in 2011, about $6.86 billion was spent on Halloween.
The Business Behind Halloween infographic also features a section on Halloween pop-up stores. Take a look at the statistics for a unique look at the spookiest day of the year.
The chart takes into account all of the spending habits and profits being made off of Halloween. Some interesting examples include: people spend an average of approximately $72 on costumes, decorations and candy (with the largest portion of that going toward costumes), only 18.9% of people make their own costume, and in 2011, about $6.86 billion was spent on Halloween.
The Business Behind Halloween infographic also features a section on Halloween pop-up stores. Take a look at the statistics for a unique look at the spookiest day of the year.
Trend Themes
1. Increased Halloween Spending - Opportunity for businesses to tap into the growing trend of increased consumer spending on Halloween costumes, decorations, and candy.
2. Popularity of Store Pop-ups - Innovative opportunity for businesses to leverage the popularity of temporary Halloween stores and create unique shopping experiences.
3. DIY Costume Movement - Emerging trend of people making their own costumes provides business opportunities for DIY costume supplies and kits.
Industry Implications
1. Retail - Retailers can capitalize on the increasing Halloween spending by offering a wide range of costumes, decorations, and candy.
2. Event Planning - Event planning companies can create immersive Halloween experiences by collaborating with pop-up stores and incorporating interactive elements.
3. Craft and Hobby - Craft and hobby stores have the chance to tap into the DIY costume movement by offering a variety of materials, patterns, and tutorials.
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