adidas' Busenitz Sneakers Receive a Sturdy GORE-TEX Iteration
References: thepremierstore & hypebeast
As the colder season approaches, with it comes rougher weather conditions, and to prepare for this, adidas brought back the Busenitz sneakers in a new durable construction. The shoes are originally a simple skate footwear model, but now it boasts an upper crafted from GORE-TEX materials in a muted colorway to combat any terrain. Initially, the silhouette saw a drop in a brighter red option three years ago, but this time it is a sleek black hue.
The GORE-TEX uppers are made up of a blend of sturdy mesh, leather, and suede details that are ready for all kinds of weather. It also has a molded PU sockliner incorporated, padded with Geofit at its collar, has a gusset rubber tongue, and it all rests on top of a rubber role.
The GORE-TEX uppers are made up of a blend of sturdy mesh, leather, and suede details that are ready for all kinds of weather. It also has a molded PU sockliner incorporated, padded with Geofit at its collar, has a gusset rubber tongue, and it all rests on top of a rubber role.
Trend Themes
1. Weather-combat Sneakers - The rise of weather-resistant sneakers presents an opportunity for companies to innovate and create footwear that can withstand rough weather conditions.
2. Durable Construction - The demand for durable sneakers with GORE-TEX materials opens up possibilities for disruptive innovation in the footwear industry.
3. Versatile Materials - The use of GORE-TEX, mesh, leather, and suede in sneakers allows for the creation of shoes that can adapt to various weather conditions, providing an opportunity for innovation in material use.
Industry Implications
1. Footwear - The development of weather-resistant sneakers creates new market opportunities and disrupts the traditional footwear industry.
2. Outdoor Gear - The incorporation of GORE-TEX materials in sneakers presents disruptive innovation opportunities in the outdoor gear industry, as it allows for the creation of versatile and durable footwear.
3. Fashion - The fusion of functionality and style in weather-resistant sneakers offers an opportunity for disruptive innovation in the fashion industry, attracting customers seeking both practicality and aesthetics.
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