Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Sporty Proprietary Lens Sunglasses

Clean the Sky - Positive Eco Trends & Breakthroughs

These Burton Anon Sunglasses Feature Perceive Lens Technology

— May 10, 2022 — Fashion
These Burton Anon Sunglasses are a range of eyewear styles focused on delivering impressive protection from the sun that doesn't come at the expense of style. The sunglasses including the Promoter, Winderness and Advocate styles, which are each crafted with the brand's own Perceive lens technology. These lenses were previously reserved for the brand's ski goggles and deliver impressive protection from UV rays.

The Burton Anon Sunglasses are crafted by artisans in Japan and are priced starting at $230. The Wilderness sunglasses maintain a snowboarder aesthetic, while the Promoter has a lightweight titanium frame and the Advocate have a more rounded, full-formed frame. The sunglasses speak to an increase in active outdoor lifestyles and demand for ways to stay protected and stylish.

Image Credit: Burton
Trend Themes
1. Active Outdoor Eyewear - The demand for eyewear that is both protective and stylish demonstrates an opportunity for companies who can incorporate high-performance materials into fashionable designs
2. Perceive Lens Technology - Expanding the use of Perceive lens technology in everyday eyewear may provide opportunities for innovation in the eyewear industry
3. Artisanal Sunglasses - Increasing consumer interest in handcrafted, high-quality products provides opportunities for eyewear companies to differentiate themselves through artisanal designs and production methods
Industry Implications
1. Eyewear - Eyewear companies can innovate by incorporating high-tech materials and protective technologies, as well as artisanal production methods
2. Outdoor - Companies in the outdoor industry can partner with eyewear companies to develop active lifestyle eyewear that meets the demands of consumers
3. Fashion - Fashion companies can capitalize on the trend toward stylish, high-performance eyewear by incorporating innovative materials and designs
5.3
Score
Popularity
Activity
Freshness