The Burger King Winter Whopperland Promotion is Here for the Holidays
Michael Hemsworth — December 5, 2019 — Business
The Winter Whopperland Instant Win Game and Sweepstakes is being launched by the brand in celebration of the 2019 holiday season to offer patrons a way to pick up some sweet rewards. The promotion will see more than 50,000 instant win prizes being awarded to consumers including a trip to Costa Rica, a four-night stay at Beaches Resort, a 2020 Jeep Renegade, 50-inch TVs from Roku, free Redbox rentals for a year and much more. The final grand prize is a $35,000 reward that will be drawn for on December 31, 2019.
The Winter Whopperland Instant Win Game and Sweepstakes offers patrons a one in three chance to win and only requires participants to enter codes on the brands app or website to claim their prize.
Image Credit: Burger King
The Winter Whopperland Instant Win Game and Sweepstakes offers patrons a one in three chance to win and only requires participants to enter codes on the brands app or website to claim their prize.
Image Credit: Burger King
Trend Themes
1. Seasonal QSR Game Promos - Disruptive innovation opportunity: Implementing seasonal game promotions in the quick-service restaurant industry to engage and reward customers during specific times of the year.
2. Instant Win Prizes - Disruptive innovation opportunity: Offering instant win prizes to consumers through promotions and sweepstakes to enhance customer satisfaction and brand loyalty.
3. Digital Engagement - Disruptive innovation opportunity: Utilizing apps and websites to facilitate code entry and claim of prizes in promotional campaigns, enhancing customer engagement and convenience.
Industry Implications
1. Quick-service Restaurant (QSR) - Disruptive innovation opportunity: QSRs can leverage seasonal game promotions to attract and retain customers, differentiate from competitors, and drive sales during specific seasons.
2. Consumer Goods - Disruptive innovation opportunity: Consumer goods companies can implement instant win promotions to create excitement and boost sales, while gathering valuable consumer data for future marketing strategies.
3. Digital Marketing and Technology - Disruptive innovation opportunity: Digital marketing and technology companies can create innovative apps and websites to streamline promotional campaigns and revolutionize the way customers engage with brands.
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