Burger King Covers the Cost of an Illinois Couple's Burger-King Wedding
Laura McQuarrie — April 9, 2015 — Marketing
References: prexamples & tv.bamargera
Joel Burger and Ashley King are an Illinois couple who have been sweethearts since they first met in kindergarten and soon, there will be a Burger-King wedding. People get married every day, but it's the couple's last names that really stood out to fast food chain Burger King.
In a clever marketing stunt to celebrate the union of Burger and King, a representative from Burger King set up a Skype call to congratulate the couple. During this time, the brand announced that they would completely cover the costs of the wedding for the Burger-King couple. The couple was blown away by the generous offer and accepted. Comically, Burger King remarks that "All we ask in return is that they live happily ever after, and maybe name their first child Chicken Fry."
In the past, other fast food chains like Taco Bell have been clever to play off of real people who are named Ronald McDonald, in order to slam competitors. Although this kind of marketing is exploitative, this stunt from Burger King just happens to be opportune and works in everyone's favor.
In a clever marketing stunt to celebrate the union of Burger and King, a representative from Burger King set up a Skype call to congratulate the couple. During this time, the brand announced that they would completely cover the costs of the wedding for the Burger-King couple. The couple was blown away by the generous offer and accepted. Comically, Burger King remarks that "All we ask in return is that they live happily ever after, and maybe name their first child Chicken Fry."
In the past, other fast food chains like Taco Bell have been clever to play off of real people who are named Ronald McDonald, in order to slam competitors. Although this kind of marketing is exploitative, this stunt from Burger King just happens to be opportune and works in everyone's favor.
Trend Themes
1. Fast Food Marketing Stunts - Innovative fast food marketing stunts like Burger King's free wedding offer can attract media attention and create loyalty among customers.
2. Personalized Marketing - Personalized marketing tactics like playing off real people's names can create emotional connections with customers and generate positive publicity.
3. Branding Through Pop Culture References - Using pop culture references like Burger King's name play can attract younger demographics and generate buzz for brands.
Industry Implications
1. Fast Food - Fast food chains can use innovative marketing strategies like personalized offers and brand associations to attract and retain customers.
2. Wedding Industry - Wedding planners and vendors can leverage the popularity of personalized wedding experiences to offer unique and creative options to couples.
3. Advertising and PR - Advertising and PR agencies can help brands create memorable and attention-grabbing marketing stunts to generate publicity and customer engagement.
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