The Burberry SS 2011 Ad Campaign is Marketing Genius
Wesley Grant — March 30, 2011 — Marketing
References: fashion-style.becomegorgeous & fashiongonerogue
The spring summer 2011 season has a variety of interesting campaigns in store and the Burberry SS 2011 ad campaign is by far the hottest. Using sensual model couples and love themes, the Burberry campaign will certainly grab you.
Conceptualized by Christopher Bailey, Chief Creative Director of Burberry, the use of sensuality and love in the brand's marketing makes consumers want to see the ads and also fall in love with the Burberry brand. In addition, Burberry's evolving strategy, which presents updated photos of the collection on a monthly basis, keeps the public interested, as they highlight designs from Burberry Prosum, Burberry London, Burberry Brit and Burberry accessories.
Cara Delevingne and Jacob Young are the first models featured in the Burberry SS 2011 ad campaign video, indulging in a sensual moment on Brighton beach while love-inspired lyrics intensify the scene.
Conceptualized by Christopher Bailey, Chief Creative Director of Burberry, the use of sensuality and love in the brand's marketing makes consumers want to see the ads and also fall in love with the Burberry brand. In addition, Burberry's evolving strategy, which presents updated photos of the collection on a monthly basis, keeps the public interested, as they highlight designs from Burberry Prosum, Burberry London, Burberry Brit and Burberry accessories.
Cara Delevingne and Jacob Young are the first models featured in the Burberry SS 2011 ad campaign video, indulging in a sensual moment on Brighton beach while love-inspired lyrics intensify the scene.
Trend Themes
1. Love-themed Marketing - Creating ad campaigns that evoke emotions of love and sensuality can help brands connect with consumers on a deeper level.
2. Monthly Collection Updates - Updating collections on a monthly basis keeps consumers engaged and interested in a brand's offerings.
3. Sensual Ads - Using models and scenarios that evoke sensuality in advertisements can capture the attention of consumers and make a brand unforgettable.
Industry Implications
1. Fashion - Fashion brands can leverage love-themed marketing to create captivating ad campaigns that resonate with consumers.
2. Retail - Retailers can implement monthly collection updates to keep customers excited and encourage repeat purchases.
3. Advertising - The use of sensual imagery in ads can help advertising agencies create memorable campaigns that leave a lasting impression on viewers.
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