Burberry's Melancholy Fall 08-09 Campaign
References: catwalkqueen
Burberry brings romance back with a 'melancholy' campaign for its Fall 2008-9 collection. The subdued black and white ads star actor Sam Riley and model Rosie Huntington-Whiteley.
Fashion photographer Mario Testino shot the ads at Kensington Gardens in London.
The new campaign is a dramatic departure from the Burberry's spring/summer 2008's rock-inspired campaign which featured Supermodel Agyness Deyn.
Burberry's Christopher Bailey was quick to dismiss rumors of a falling out, "Agyness is a huge part of the Burberry family and a personal friend. We've worked with her for several years and I am thrilled she will continue to star in our fragrance campaign."
Fashion photographer Mario Testino shot the ads at Kensington Gardens in London.
The new campaign is a dramatic departure from the Burberry's spring/summer 2008's rock-inspired campaign which featured Supermodel Agyness Deyn.
Burberry's Christopher Bailey was quick to dismiss rumors of a falling out, "Agyness is a huge part of the Burberry family and a personal friend. We've worked with her for several years and I am thrilled she will continue to star in our fragrance campaign."
Trend Themes
1. Romantic Fashion - The use of melancholic imagery in fashion campaigns inspires a return to romance.
2. Black and White Photography in Advertising - The use of black and white photography in advertising evokes an emotive response from consumers and is a trend worth exploring.
3. Celebrity Endorsements - Celebrities continue to be effective brand ambassadors, as seen in Burberry's use of actor Sam Riley and model Rosie Huntington-Whiteley in their Fall 2008-9 campaign.
Industry Implications
1. Fashion - Fashion brands can incorporate melancholic imagery into their campaigns to bring back romance and evoke emotion in consumers.
2. Advertising - The use of black and white photography in advertising is a trend that can be explored by brands to stand out and evoke an emotive response from consumers.
3. Celebrity Endorsement - Brands can utilize celebrities as effective brand ambassadors to connect with consumers and increase brand awareness.
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