Burberry Digital Weather Billboards Alert Brits to the Temperature
Katherinev123 — August 10, 2012 — Marketing
References: uk.burberry & creativereview
The Burberry Digital Weather Billboards have been launched by the luxury fashion brand to appeal to the British obsession with the weather.
Burberry's creative campaign comprises digital billboards that are consistently updated with the current weather in London, and which promote Burberry products, like sunglasses, scarves and boots, depending on the weather. They have been placed around the world in major cities including New York, London, Paris and Hong Kong, and feature images of places around London along with the city's local temperature. In addition to the Burberry Digital Weather Billboards, the brand has partnered with the Weather Channel to air advertising on the network as well as the Weather Channel's mobile app that features London's weather during the 2012 Olympic games.
Burberry's creative campaign comprises digital billboards that are consistently updated with the current weather in London, and which promote Burberry products, like sunglasses, scarves and boots, depending on the weather. They have been placed around the world in major cities including New York, London, Paris and Hong Kong, and feature images of places around London along with the city's local temperature. In addition to the Burberry Digital Weather Billboards, the brand has partnered with the Weather Channel to air advertising on the network as well as the Weather Channel's mobile app that features London's weather during the 2012 Olympic games.
Trend Themes
1. Weather-based Fashion Promotions - Brands can create targeted ads and apparel collections based on the current weather conditions in different cities.
2. Real-time Advertising Via Digital Billboards - Utilizing real-time updates allows brands to deliver tailored ad content to consumers based on weather patterns, time of day, and other factors.
3. Weather Integration in Mobile Apps - Weather data can be integrated into mobile apps to provide users with personalized product recommendations based on the current climate and location.
Industry Implications
1. Retail - Retailers can offer personalized product recommendations and targeted advertising based on real-time weather data.
2. Advertising - Weather-based advertising can help advertisers create more effective campaigns that are tailored to specific locations and climates.
3. Mobile App Development - Mobile app developers can integrate weather data to provide users with tailored content and product recommendations.
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