The Burberry Brights Spring/Summer 2011 Collection Makes a Splash
Chalaine Mantha — February 9, 2011 — Fashion
References: burberry & designscene.net
The Burberry Brights Spring/Summer 2011 collection holds a great choice of bright summery colors. The campaign video shows the purses diving into water, which might cause some people to cry out! The video is unique, unexpected and fun to watch.
The Burberry Brights Spring/Summer 2011 campaign is a smart way to get people's attention because no one would expect any purse-owner to dunk their Burberry piece into a pool of water!
Implications - The underwater world was once one that consumers and companies alike feared exploring, and left alone for divers to cover. However, in recent years there has been a prominent consumer fixation with aquatic advertising. Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition.
The Burberry Brights Spring/Summer 2011 campaign is a smart way to get people's attention because no one would expect any purse-owner to dunk their Burberry piece into a pool of water!
Implications - The underwater world was once one that consumers and companies alike feared exploring, and left alone for divers to cover. However, in recent years there has been a prominent consumer fixation with aquatic advertising. Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition.
Trend Themes
1. Aquatic Advertising - Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition.
2. Bright Summery Colors - The Burberry Brights Spring/Summer 2011 collection showcases a great choice of bright summery colors, offering opportunities for other fashion brands to incorporate vibrant tones into their collections.
3. Unexpected Campaigns - The Burberry Brights Spring/Summer 2011 campaign's unique and unexpected underwater theme presents an opportunity for other brands to surprise and engage their audience with unconventional marketing strategies.
Industry Implications
1. Fashion - The Burberry Brights Spring/Summer 2011 campaign opens doors for fashion brands to explore innovative designs and experiment with unconventional marketing techniques.
2. Advertising - Aquatic advertising offers a disruptive innovation opportunity for the advertising industry to create attention-grabbing campaigns that stand out from traditional approaches.
3. Consumer Goods - The success of the Burberry Brights Spring/Summer 2011 campaign highlights the potential for consumer goods companies to captivate consumers by incorporating unexpected elements in their marketing campaigns.
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