Norton Flavel Creates 'Bulk Carrier' for the Sculpture by the Sea Contest
Jamie Danielle Munro — March 28, 2014 — Art & Design
References: sculpturebythesea & designboom
Bulk Carrier by Norton Flavel is a massive wine bag sculpture set on the beach in Perth, Australia. The design was entered in the Sculpture by the Sea contest, and uses a common fixture in Australian drinking culture.
The wine bag is popular for a type of drink nicknamed 'Goon' in this part of the world. It's an extremely cheap bag of wine that most people on a budget, such as travelers, drink in excess. Here Flavel is commenting on the overconsumption of society, and how this can escalate to extremes. Judging by the size of this structure and how it towers over anyone around it, this consumption is being pushed over the top.
Bulk Carrier by Norton Flavel makes for both a noteworthy design and a great message to people to avoid excessive consumption.
Photo Credits: designboom, sculpturebythesea
The wine bag is popular for a type of drink nicknamed 'Goon' in this part of the world. It's an extremely cheap bag of wine that most people on a budget, such as travelers, drink in excess. Here Flavel is commenting on the overconsumption of society, and how this can escalate to extremes. Judging by the size of this structure and how it towers over anyone around it, this consumption is being pushed over the top.
Bulk Carrier by Norton Flavel makes for both a noteworthy design and a great message to people to avoid excessive consumption.
Photo Credits: designboom, sculpturebythesea
Trend Themes
1. Wine Bag Artifacts - There is a trend towards creating art installations and sculptures using wine bags as building blocks.
2. Critical Consumption Confrontation - More artists and innovators are using their craft to draw attention to the issue of excessive consumption in society.
3. Beachside Eco-awareness Installations - There is a trend towards creating large-scale art installations that make people reflect on sustainability and environmentalism, especially in coastal regions.
Industry Implications
1. Wine and Liquor - Innovative wine and liquor companies can create eco-friendly products and packaging, capitalizing on the desire for more sustainable products in the industry.
2. Art and Sculpture - Art and sculpture exhibitions can take advantage of the trend towards critical consumption confrontation by commissioning artists and installers that focus on this issue in their installations.
3. Tourism and Events - Companies and local event authorities can create more eco-conscious events and activities to draw in tourists and travelers, using the trend of beachside eco-awareness installations to promote their sustainability credentials.
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